Service at the Right Moment

Setting the Scene

For automotive service brands advertising on CTV, timing is everything. Reaching a viewer who is already thinking about their car — not just someone who happens to fit a demographic profile. This is the difference between a message that lands and one that gets ignored. This advertiser needed a smarter approach to connect with viewers in those high-relevance moments, without relying solely on genre-based or audience-based targeting.

That's where Anoki came in. Using ContextIQ, Anoki analyzed the advertiser's creative and identified high-performing scenes across CTV content that reflected the brand's core message of fast, friendly, convenient service. The strongest alignment emerged in scenes depicting car maintenance and automotive service moments, family road trips, everyday errands, and daily commutes. Anoki then developed a custom in-scene ad that would be placed directly within the content on the screen creating an experience where the idea of a quick, hassle-free service stop felt natural.

What They Wanted

• A way to reach qualified, high-intent audiences across a wide range of CTV content
• A solution that complemented existing audience and behavioral strategies
• Contextual placements that felt native and ads that resonated without disrupting the viewing experience
• Clear, measurable lift in visit intent and brand attribute association

Our Approach

Using multimodal AI, Anoki ContextIQ analyzed large volumes of CTV content to uncover scenes that reflected the campaign's themes of convenience, quick service, and everyday mobility. This wasn't about finding shows where car owners might be watching. It was about identifying the actual scenes, the moments that mattered, where the brand's message would feel most timely and resonant. From car maintenance montages to family road trips and daily errand runs, ContextIQ surfaced relevant inventory that would have been impossible to find through manual review or genre-based filters alone.

In-Scene Ads placed the brand directly within those contextually matched moments, aligning the creative with the sights, sounds, and emotions already present in the scene.

The result was a campaign that met potential customers exactly where their mindset was as reflected in the data. Visit intent accelerated consistently across the full flight, finishing at 29.8% uplift and 5.5x above LoopMe's benchmark.

Ad recall reinforced the value of reaching audiences with sufficient frequency: viewers who saw the ad five times showed a 20% recall uplift. The 45–54 demographic, a core automotive services cohort, delivered 51% recall uplift. Younger adults aged 25–34 showed a 72% visit intent uplift, pointing to a high-value segment for future investment.

Powered by Anoki ContextIQ

Anoki ContextIQ is CTV’s first end-to-end multimodal AI platform and Copilot for contextual advertising and in-scene ad intelligence. ContextIQ generates scene-level metadata by analyzing video, audio, sentiment, emotions, objects, places, and more — just like a human would. The platform identifies the exact moments where brands can activate, enabling contextually aligned in-scene ads, overlays, and sponsorship experiences that integrate naturally within the viewing experience.

Its interactive copilot puts campaign planning at your fingertips with brand suitability filters, customized scene recommendations, inventory forecasts, scene previews, and activation opportunities tied to the moments that matter most. Integrated with your CTV adtech stack and Anoki’s audience network across premium streaming content, ContextIQ powers campaigns at scale or combines with ACR and audience-based approaches to engage viewers with the right message, in the right scene, at the right time.

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