The challenge with content discovery on CTV
Navigating today’s streaming content can be a daunting task. With an overwhelming amount of content, viewers often find themselves endlessly scrolling through static lists of channels and programs, struggling to find something they want to watch. This leads to frustration and a less-than-optimal viewing experience.
Discovery reimagined
With native FAST service on Google TV
Guide
Contextual CTV Advertising —
A Primer
Contextual CTV advertising assures ads are highly relevant and contextually aligned with the content viewers are watching. Learn how advancements in AI upend traditional advertising and usher in contextual CTV ads that ensure maximum viewer engagement, brand safety, and adherence to privacy standards.