CMI Media Group Partners with Anoki on Industry-First Pharmaceutical Contextual CTV Advertising Campaign

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CMI Media Group Partners with Anoki on Industry-First Pharmaceutical Contextual CTV Advertising Campaign

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By 2027, CTV ad spend is projected to hit a staggering $42 billion. Yet, despite its potential, current CTV advertisers face numerous challenges. FAST platforms offer a promising solution to these challenges by addressing some of the pitfalls of traditional CTV advertising models while tapping into a rapidly growing, desirable market. Here we examine why FAST is a viable and potentially lucrative avenue for CTV advertisers, one quickly becoming a keystone of a successful “Video Everywhere” strategy.

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