Here's something to liven up your marketing strategy along with the season: your brand's spring campaign ads matched with precisely the right seasonal scene at precisely the right time. Thanks to the power of multimodal AI contextual advertising technology for CTV, brands can now target a wide range of spring-themed opportunities to connect with viewers during moments of high emotional resonance and engagement.

While millions of Americans watch their favorite seasonal content on CTV Free Ad-Supported Television (FAST), most brands still rely on basic genre-based targeting that misses out on an opportunity to capitalize on moments that are a perfect match for their ads. It's a set up that's a win-win for advertisers and viewers alike: today's viewers want relevant, contextually appropriate advertising that enhances rather than interrupts their viewing experience.

"Spring represents a season of renewal and fresh beginnings for advertisers to connect with audiences in a meaningful way, and the true magic happens when the right message finds the right moment. Our ContextIQ technology empowers brands to capitalize on seasonal moments by ensuring their ads appear alongside scenes that amplify their impact. Our multimodal, AI-based contextual intelligence platform identifies ad opportunities at the scene-level that drive up to 4X better performance compared to traditional targeting," said Adam Paz-Yener, SVP & Head of Sales at Anoki.

The Evolution of CTV Advertising

The rapid expansion of Connected TV has fundamentally changed how viewers consume content, with more households than ever cutting the cord with traditional linear TV in favor of FAST streaming services. This shift has created new opportunities for advertisers to develop more sophisticated, viewer-centric approaches to reaching their target audiences.

However, most CTV advertising still relies on broad targeting methods that miss out on the opportunity to connect with audiences near content that aligns with promotional messaging. In addition to this, traditional approaches face multiple challenges: ads are often broadly targeted, leading to brand safety and suitability concerns; diminished viewer engagement and frequency problems; and expanding privacy regulations limit the use of first-party data.

Transforming Spring Campaigns with Contextual Intelligence

This is where contextual advertising, powered by advanced multimodal AI, is revolutionizing the landscape. Unlike traditional methods that may only consider basic genre information, our ContextIQ technology analyzes the actual content of each scene – just like a human would – to match spring-themed ads with the right programming at the right time with precision and at scale.

This enables dynamic context matching capable of creating powerful emotional connections with viewers. When home improvement ads appear during spring cleaning scenes or garden center promotions play during beautiful landscaping moments, the advertising becomes part of the narrative rather than an interruption. It's a result that's better for viewers and advertisers alike.

Our advanced AI recognizes nuanced moments that signal spring programming - from yard maintenance activities to outdoor fitness sequences and more. This enables precise placement of ads in highly relevant contexts such as:

How ContextIQ Works

ContextIQ leverages advanced machine learning to analyze multiple aspects of video content simultaneously - visual elements, audio, dialogue, emotion, and overall context. This creates a deep understanding of each scene that goes far beyond traditional metadata tagging.

The system generates scene-level information that enhances the AI's contextual understanding of the content being viewed. Using embeddings, ContextIQ can analyze videos to determine not just what the content is about, but its emotional resonance, the mood, objects and much more. This enables the system to make sophisticated decisions about ad placement that consider both logical relevance, emotional alignment and brand suitability.

For a deeper dive into the technical aspects of the platform, read ContextIQ A Multimodal Video Understanding and Retrieval System for Contextual Advertising.

Proven Performance that Drives Results

The impact of this contextual targeting of any kind is clear in the performance data. Contextual targeting delivers measurable advantages that set it apart from traditional methods, according to AVCA data:

• 300% higher aided brand recall compared to standard demographic targeting
• 4X better performance than traditional targeting methods

Additional benefits of ContextIQ include:

• Access to 500M ad impressions through the Anoki Audience Network
• Seamless integration with existing ad delivery systems
• Enhanced brand safety through sophisticated content analysis

This performance boost stems from the fundamental alignment between content and advertising. When ads appear in moments that make sense to viewers - when they're most receptive to the message - engagement naturally increases. This creates a virtuous cycle where viewers experience more relevant advertising while brands achieve better results.

Create Spring Campaigns That Bloom Bright

With 500M ad impressions available on premium content through the Anoki Audience Network, now is the time to transform your seasonal campaigns.

Take the next step in elevating your advertising strategy:

• Download the Anoki Spring CTV Ad Strategy One-Pager for an in-depth look at how scene-level targeting can transform your campaigns
• Watch the Spring ContextIQ demo video to see ContextIQ technology in action
• Contact our sales team to secure premium placements for your upcoming seasonal campaigns

We're ready to help you create seasonal advertising that resonates with viewers and delivers measurable results by placing your brand in the perfect moment. The future of CTV advertising is here - make sure your next campaigns take full advantage of its potential.

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