Why Advertise on FAST – And Why Now
By 2027, CTV ad spend is projected to hit a staggering $42 billion. Yet, despite its potential, current CTV advertisers face numerous challenges. FAST platforms offer a promising solution to these challenges by addressing some of the pitfalls of traditional CTV advertising models while tapping into a rapidly growing, desirable market. Here we examine why FAST is a viable and potentially lucrative avenue for CTV advertisers, one quickly becoming a keystone of a successful “Video Everywhere” strategy.
Why FAST is the “Next Big Thing” in CTV advertising
How FAST and SVOD differ – and why that matters for CTV advertisers
The crucial FAST market trends shaping the future of CTV
The 7 universal brand benefits of advertising on FAST
As consumer behavior shifts toward free, ad-supported content – especially on connected devices – savvy advertisers are making a FAST presence central to reaching broad audiences through high-quality content free from the constraints of subscription-based models. Join them today and discover the FAST advantage.