Just as moms are legendary for finding clever solutions that make life easier and more effective, Anoki’s AI-powered ContextIQ contextual targeting intelligence does the same for your ad campaigns. Imagine connecting with viewers in those perfect moments when they're immersed in comedic mom scenes, heartfelt family moments or nostalgic memories – delivering your message exactly when it resonates most deeply.
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While millions of Americans watch their favorite family-oriented content on CTV Free Ad-Supported Television (FAST), with hours of FAST viewing increasing 95% from Q4 2023 to Q4 2024, most brands still rely on basic contextual targeting based on genre or text that misses out on an opportunity to capitalize on moments that are a perfect match for their ads. But the advanced contextual targeting that’s now available through multimodal AI is a set up that's a win-win for advertisers and viewers alike: today's viewers want relevant, contextually appropriate advertising that enhances rather than interrupts their viewing experience.

"Mother's Day presents a unique opportunity for advertisers to connect with audiences in a meaningful way, and the true magic happens when the right message finds the right moment. Our ContextIQ technology empowers brands to capitalize on emotional moments by ensuring their ads appear in scenes that amplify their impact. Our multimodal, AI-based contextual intelligence platform identifies ad opportunities that drive up to 4X better performance compared to traditional targeting," said Adam Paz-Yener, SVP & Head of Sales at Anoki.

The Evolution of CTV Advertising

The rapid expansion of Connected TV has fundamentally changed how viewers consume content, with more households than ever cutting the cord with traditional linear TV in favor of FAST streaming services. This shift has created new opportunities for advertisers to develop more sophisticated, viewer-centric approaches to reaching their target audiences.

However, most CTV advertising still relies on targeting methods that miss out on the scene-level opportunity at the heart of the medium's true potential. In addition to this, traditional approaches face multiple challenges: ads are often broadly targeted, leading to diminished viewer engagement; expanding privacy regulations limit the use of tracking technologies; and first-party data for precise contextual targeting remains scarce.

Transforming Mother's Day Campaigns with Contextual Intelligence

This is where contextual advertising, powered by advanced multimodal AI, is changing the landscape for the better. Unlike traditional methods that may only consider basic genre information, our ContextIQ technology analyzes the actual content of each scene – just like a human would – to match Mother's Day ads with the right programming at the right time – with precision and at scale.

This enables dynamic context matching capable of creating powerful emotional connections with viewers. When jewelry and accessory ads appear during gift-giving moments or spa and self-care promotions play during relaxation scenes, the advertising becomes part of the narrative rather than an interruption. It's a result that's better for viewers and advertisers alike.

Our advanced AI recognizes the emotional moments and detail in every scene - from heartfelt mother-child scenes to family gatherings and brunch outings. This enables precise placement of ads in highly relevant contexts that aren't just random placements - they're thoughtfully orchestrated moments that respect and enhance the viewing experience..

How ContextIQ Works

ContextIQ leverages advanced machine learning to analyze multiple aspects of video content simultaneously - visual elements, audio, dialogue, emotion, and overall context. This creates a deep understanding of each scene that goes far beyond traditional metadata tagging.

The system generates scene-level insights that enhance the AI's contextual understanding of the content being viewed. Using embeddings, ContextIQ can analyze videos to determine not just what the content is about, but its emotional resonance and viewer impact. This enables the system to make sophisticated decisions about ad placement that consider both logical relevance and emotional alignment.

For a deeper dive into the technical aspects of the platform, read ContextIQ A Multimodal Video Understanding and Retrieval System for Contextual Advertising

Proven Performance that Drives Results

The impact of this sophisticated approach is clear in the performance data. According to research by the Audio Visual Content Association (AVCA), our contextual targeting delivers measurable advantages that set it apart from traditional methods:

• 300% higher aided brand recall compared to standard demographic targeting
• 4X better performance than traditional targeting methods

Additional benefits include:

• Access to 500M ad impressions through the Anoki Audience Network
• Seamless integration with existing ad delivery systems
• Enhanced brand safety through sophisticated content analysis

This performance boost stems from the fundamental alignment between content and advertising. When ads appear in moments that make sense to viewers - when they're most receptive to the message - engagement naturally increases. This creates a virtuous cycle where viewers experience more relevant advertising while brands achieve better results.

Create Mother's Day Campaigns as Special as Mom

With 500M ad impressions available on premium content through the Anoki Audience Network, now is the time to transform your seasonal campaigns.

Take the next step in elevating your advertising strategy:

• Download our Mother's Day CTV Ad Strategy One-Pager [ADD HUBSPOT LINK] for an in-depth look at how scene-level targeting can transform your campaigns
• Watch our demo video [ADD HUBSPOT LINK] to see ContextIQ technology in action
• Contact our sales team to secure premium placements for your upcoming seasonal campaigns

We're ready to help you create seasonal advertising that resonates with viewers and delivers measurable results by placing your brand in the perfect moment. The future of CTV advertising is here - make sure your next campaigns take full advantage of its potential.

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