We're excited to announce Anoki’s integration with dedicated healthcare identity resolution provider Throtle. This strategic partnership marks a step forward in delivering precision-targeted, privacy-compliant healthcare advertising solutions for Connected TV.

Elevating Healthcare Marketing with Precision Targeting

Healthcare marketers face unique challenges in today's digital landscape. The need to deliver highly relevant content while maintaining strict compliance with data privacy regulations has never been more critical. Our integration with Throtle addresses these challenges head-on, providing our clients with enhanced capabilities to reach specific healthcare audiences with unprecedented accuracy.

By combining Throtle's advanced identity resolution capabilities with Anoki's ContextIQ platform for CTV advertisers, we're enabling healthcare marketers to:

• Optimize media spend with improved audience targeting
• Enhance campaign performance
• Maintain strict compliance with healthcare data privacy regulations
• Drive better outcomes through precise audience segmentation

The Power of AI-Driven Healthcare Advertising

"This strategic integration brings together Throtle's advanced identity resolution with our ContextIQ platform, giving healthcare marketers unprecedented precision in both audience targeting and contextual relevance," said Anoki Co-Founder and CEO Raghu Kodige. "By leveraging AI to optimize both who sees an ad and when they see it, we're setting a new standard for effectiveness in healthcare CTV advertising."

The sentiment is echoed by Throtle's leadership. Chris Neuner, President of Throtle, emphasized: "As the healthcare industry increasingly moves toward digital engagement, accurate and privacy-compliant identity solutions are crucial. Our integration with Anoki provides healthcare advertisers the tools to connect with their audience in a more relevant and impactful way, while ensuring that privacy regulations are strictly adhered to."

Looking Forward

This partnership represents another milestone in our mission to improve CTV advertising for advertisers and viewers alike. To learn more about how this integration can benefit your healthcare marketing initiatives, contact our team today.

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